Why We Call Photography an Investment-


As a professional photographer, one of the questions I receive most frequently from clients is about cost. And understandably so – photography can be a significant investment, and it's important for clients to understand what they're getting for their money. In this blog post, we'll explore some of the factors that go into determining the cost of professional photography, and why it's worth the investment.

Factors that Affect the Cost of Professional Photography


  1. Experience and Skill: One of the primary factors that affects the cost of professional photography is the experience and skill level of the photographer. Experienced photographers with a strong portfolio and years of experience will typically charge more than those who are just starting out. They will also carry Insurances and licensing that beginners may not carry.
  2. Time: The amount of time that a photographer spends working on a project can also impact the cost. It is easy to see the 1 hour they spend with you, maybe a couple more hours for consultations or printing, but there are many hours behind the scenes set for planning and editing. For example, a wedding photographer who spends an entire day capturing images will charge more than a portrait photographer who only spends an hour or two with a client. Hours for each shoot vary, thus the editing load and cost of business also vary.
  3. Equipment: Professional photography requires high-quality equipment, which can be expensive to purchase and maintain. Photographers who invest in the latest cameras, lenses, and lighting equipment will often charge more for their services to help offset these costs. At any time, equipment could need maintained and photographers must be prepared and be able to offer you the best.
  4. Editing and Post-Production: The work that goes into editing and post-production can also impact the cost of professional photography. Photographers who spend significant time editing and retouching images to create a final product that meets their standards will typically charge more than those who provide unedited images. This is why Free West Photography charges per additional image beyond your set amount. Please consider supporting your photographer further by purchasing more images for a discount.

Why Professional Photography is Worth the Investment-


While the cost of professional photography can be significant, it's important to remember that you're not just paying for a product – you're investing in an experience and memories that will last a lifetime. Here are some of the reasons why professional photography is worth the investment:

  1. Quality: Professional photographers have the skills, experience, and equipment necessary to create high-quality images that stand out. These images are often more artistic, unique, and visually stunning than those taken with a smartphone or consumer-grade camera.
  2. Memories: Photographs are a powerful way to capture memories and document important moments in our lives. Professional photography ensures that these memories are captured in a way that can be treasured for years to come.
  3. Professionalism: Professional photographers have the experience and knowledge necessary to capture images that meet their clients' needs and expectations. They also bring a level of professionalism and expertise to their work that can't be matched by amateur photographers.
  4. Investment: Professional photography is an investment in yourself, your family, and your future. These images can be passed down from generation to generation and become a part of your family's legacy.


Tips for Maximizing Your Investment in Professional Photography-


If you're considering investing in professional photography, there are a few tips that can help you get the most out of your investment:

  1. Research: Take the time to research photographers in your area and find one that fits your style and budget.
  2. Communication: Communicate with your photographer about your needs and expectations to ensure that you're both on the same page. Always discuss with your photographer your budget and feel free to ask the cost of things. We are transparent at Free West Photography.
  3. Plan Ahead: Plan your session well in advance and make sure that you're prepared for the shoot. Utilize our client corner for suggestions to local business owners who can help you get ready for your shoot. Access our client location and style guides to color match your family and guide your session to its success. Ask us any questions you may have beforehand.
  4. Trust Your Photographer: Remember that your photographer is a professional and knows what they're doing. Trust their expertise and let them guide you through the process. Since you did research, you'll be able to feel confident in our ability to capture your moments. We will go over your vision and make sure you love what we plan to create. BE OPEN to suggestions within your shoot for more artistic range within your shoot. Candid play and moment creation always leads to more creative/special photographs.
  5. Value the Experience: Remember that you're not just paying for photographs – you're investing in an experience that will create lasting memories for years to come. We want to make sure you're 100% comfortable with the layout of your shoot, the payment plan and your overall experience, but we can't do this for you, if the communication is lacking. We suggest being super open to your photographer in the planning process.


In conclusion, the cost of professional photography can seem daunting at first, but it's important to remember that you're investing in memories that will last a lifetime. By understanding the factors that go into determining the cost of professional photography and valuing the experience, you can make the most out of your investment and create images that you'll treasure. We are happy to discuss and work with you as we have a family of our own and understand the cost of the economy and your time.

We are passionate about creating lasting memories for our clients!